The fact can’t be unseen that COVID-19 is changing the behavior of consumers and most brands are planning to move to e-commerce. Luxury brands online India along with the high-end fashion brands are finding new ways to connect with the consumers, recently the high-end fashion brand Zara announced that they will be promoting their latest collections, by releasing a DIY(Do-it-yourself) photo shoot. The high-end fashion brand adopted this new strategy of marketing their latest collection, the models were photographed at home for their latest campaign. Communication in fashion is taking place through online platforms, high-end fashion brands and luxury brands online India are both looking for ways to connect most with the consumers during these uncertain times. Changes In The Fashion Industry Globally! Luxury brands online India have stepped up and taken initiative to fight against this battle of COVID-19, the LVMH group undertook the responsibility of donating 40 million masks, and for this, they converted Dior and Givenchy production facilities which were dedicated to making perfumes and cosmetics earlier. In the same way, the Armani group, in addition to the generous donation of around 2 million, has also converted its factory into the production of gowns for the protection of healthcare workers and surgical masks. Even the luxury brand online India, Burberry in England is also using its resources to produce masks and gowns. Apart from these, high end fashion brand like H&M is also trying their best to help out in this time of uncertainty and depression. Changes In The Fashion Industry India
High-end fashion brands and luxury brands online India both are utilizing this time to develop an inseparable bond with the consumers. Despite the Great Depression of turnover suffered by high-end fashion brands in the fashion industry India, they are trying their best to connect with the consumers by maintaining constant communication in fashion through online platforms. Numerous designers from fashion industry India are making masks, along with that they are also helping their workers cope up with the situation. Are Luxury Brands Online India Acing The New Normal? It won’t be wrong to say that luxury brand online India is dealing with the situation appropriately and patiently. For example, Gucci recently relaunched “Gucci Equilibrium”, an initiative to combat social discrimination, to reduce the environmental impact of the fashion industry on Mother Nature and to promote ethical fashion. High-end fashion brands have taken this time to sit back and think about how they can change their way of showcasing fashion, pandemic also displayed how things have been going down lately in the industry, and it was good to witness how people stood up for the garment workers when a movement like #PayUp came in limelight. Innovations like fashion gamification are taking place, where the brand’s value is turning, and becoming a fast and practical in-game format for smartphones. Brands are leveraging this latest trend in order to attract consumers from generation z.
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